The 5th edition of Myntra’s End of Reason Sale (EORS) opened at 12 AM on January 3rd and recorded revenues of 10 crores in the first 5 minutes.

About 11 lakh customers with VIP access to the sale, placed 2.5 lakh orders in the 4 hour shopping window provided to them before the actual start of the sale.

Majority of men shopped for sports shoes while women opted for kurtas, hand bags and watches.

• 1.5 million app downloads on day 1.
• 5 lakhs ordered placed as of 5 pm (day 1).