We all are very passionate about our start-ups, seeing our ideas in action is indeed very pleasurable. As we set the balls rolling by launching our website, gaining some traction and PR, having great activity on our fanpage, we often tend to get overwhelmed by the sudden spurt of fame. Recognition is addictive: little recognition makes us want to gain more. And recognition tastes sweetest when it’s given by the people we already know. The feeling that your ex-employer or your batchmates, working for some big company, giving kudos to you for your start-up is indeed enchanting. While they might just be appreciating us for our courage to start-up(not being our start-up’s customer), it motivates us to share whatever is happening with them more often, thinking of them as our regular customer.
What that results in is: our personal FB/twitter profile becomes a bulletin board to pin up all the updates of our brand’s fanpage. I have seen several entrepreneurs in my friendlist, whose FB profiles contain nothing but “shares” from their own website, their own fanpage. I was an entrepreneur till few months ago and I am eager to point out that during that time, I very much did the same: shared almost all the updates from my start-up’s page. What happened thereafter was that the number of likes/interaction on my shared posts started decreasing. It seemed that all of a sudden people stopped paying heed to what I had to say. I tried to probe into the issue, I subtly asked some of my friends and followers who always interacted with my updates earlier about what had happened. They hesitated to tell me at the first place, but I realized that they had unsubscribed from my updates. At first, it was an unpleasant surprise but it sent me thinking. I realized that I had pretty much done the same i.e. unsubscribed from any entrepreneur in my friendlist: who continually shared his/her brand’s posts. While the entrepreneur thought that sharing his start-up’s updates could get traction to his/her website, actually it’s working the other way round. People unsubscribing from your updates reduces traction – not for once, but for life.
The point is: there is your profile and there’s your start-up’s fanpage. Your friends/networked connections are connected to your profile – because they want to keep up with you: your life, not with your start-up. If they want to keep up with the start-up, they have the option to follow your start-up’s fanpage, which some of them would have already done. When you continuously irritate your subscribers with only shared updates of your brand’s page/website, they become disenchanted with you as well as your brand and stop following either. That’s why people say that it’s very important to have balance in life. Our profiles reflect our personal lives and we should avoid getting too overwhelmed with the work that we’re doing, no matter how passionate we are about that. Share once in a while, posts which actually deserve to be shared.
Bottomline: Your passion is intoxicating – for you, not for all of your friends.
[About the author: Harsh Snehanshu is a prolific author, traveller and a former entrepreneur. He has been hitchhiking across India for the last five months.]