Latest news roundup:
Import of mobile handsets without IMEI number banned
Government on Wednesday banned import of all handsets without the International Mobile Equipment Identity (IMEI) number, whichis in a way a death blow to grey market phones.
The ban will hit Chinese/Taiwanese manufacturer, the only good news is that this ban will not hurt the existing 25 million phones (without IMEI code) that are floating in the market. – More
Vodafone Zoozoo campaign RoI – Brand Recall Tripled
Vodafone’s Zoozoo campaign has resulted in increase in brand recall by three times, as per a study by Mediaedge:cia’s (MEC).
The study, carried over a sample size of 800 reveals that DLF had the most TOM (Top-of-mind recall), followed by Vodafone (was able to triple it’s TOM) In terms of effectiveness of on-ground branding elements, boundary ropes and perimeter ropes scored high in TOM scores. Some other elements that scored were jersey fronts and grass mats. Interestingly, respondents remembered all the branding elements. – source
RCom to Launch ‘Zoozoo’ challenge
RCom is borrowing a concept from the Charlie Chaplin classic The Great Dictator and the new advertising will feature five animated characters dancing with a globe.
..much like the Zoozoos, these “humanised network bars” will communicate the strength of the company’s network through five-second spot advertisements. – More
More news:
- Citi in talks with TCS, Wipro to sell tech assets
- 3G auctions within 72 days of resolving pricing issue: DoT
- India is UK’s 2nd largest source of investment
- Economic Times has launched it’s TV channel, ET TV.
