Decoding Capillary Technology’s Culture Code: “There is no time like the present for retail technology and Capillary is revolutionizing it.”

The idea for Capillary’s eCommerce Marketer product was initially created through an engineering hack.

Capillary Technologies, a cloud-based retail customer engagement management startup, was founded in 2008 by Aneesh Reddy, Krishna Mehra and Ajay Modani. Capillary’s cloud-based platform powers data-driven customer engagement, clienteling, loyalty and social CRM solutions. More than 140 brands world over work with Capillary and deliver instant gratification for more than 100 million consumers across 10,000+ stores.

Leadership Team at Capillary Technology

Today’s retailers have a mountain of data to analyze from PoS devices, social sites, mobile and e-Commerce platforms and predict trends to that monetize into higher sales and brand relevance. Based in Bangalore, the mantra for Capillary is to stay connected with retailers and trends in the industry. This helps the tech teams understand requirements and introduce innovative products with a shorter product development cycle.

With customers across the globe and differing needs, Capillary has a highly configurable platform that can be setup easily and quickly. To process this data Capillary uses a wide variety of technologies from transactional services oriented architecture with low latency and sub-second performance, to near real-time marketing data analytics and cross-platform SDKs. The technology stack is predominantly built using Java, PHP and JavaScript while the store PoS application is built using C#. Hadoop and Hive clusters help with data mining efforts.

Age is just a number

“Your colleagues in the workplace and the technology one works on can be a huge motivator for people to work for a company.”

The technology team is a relatively young one with an average age of just 27 years. With a good mix of experienced engineers and senior leaders the team at Capillary work on cutting edge technologies and solve complex problems for more than 140 customers.

Abhilash L LI would describe Capillary Technologies as an awesome place to work. New challenges and a great team are its key highlights. Being a mid-sized company and the industry we are in, things are always changing, and that’s the one thing I like the most about my job – I get to work on new, exciting and challenging tasks. This has helped me grow immensely as a professional. Capillary is a great place for young and creative minds to apply their skills and knowledge and let their talents prosper in a positive working environment. – Abhilash L L

Well defined focused teams

Capillary has an equal mix of Technology, Services, Consulting and Support along with functions such as Sales, Marketing, People Practice, Finance and Administration.

While the technology team is responsible for creating all the IP in the company as well as owning the platform and products, the Services team configures the platform and converts products (and platforms) into solutions for customers. The Technology group encompasses a variety of functions in its fold such as Quality Engineering, Service Engineering, technical writing and is broadly split across four cross-functional groups – Platform, Analytics, Applications and Omni-channel. Each group incorporates developers, quality engineering (QE), project management (PM) and user interface designing (UxD).

Teams at Capillary have very focused goals

These groups work very closely together – visioning product innovation and executing initiatives. The consulting team helps customers realize ROI on their customer engagements and analytics. Both Technology and Services work closely with field sales as well as customers and are together critical for Capillary’s success.

Micro-innovations help create the big picture

Each functional group has the freedom to ideate and innovate and larger ideas that require investment are often laid out further to test for feasibility. For e.g. recently, the engineering team came up with a central dashboard of metrics all on their own time that helps track system performance. Also, the idea for Capillary’s eCommerce Marketer product was initially created through an engineering hack then iteratively prototyped into its current incarnation.

Anjali KumariCapillary has a great work culture and it provides individuals with ample opportunities to succeed. With a relatively flat organizational structure, Capillary encourages innovative thinking and gives everyone a sound hearing, regardless of the seniority of the individual. The mentorship at the organization is simply superb, enabling channelization of raw energy and execution of good ideas brought in by young employees. Personally it has been very satisfying to get an opportunity to discuss ideas with the senior management and be enabled to execute them — Anjali Kumari

Emphasis on R&D

In the past year; Capillary has filed several patents and employees have presented papers in prestigious conferences such as IEEE and at University Outreach programs. As a company, Capillary encourages IP ideation and invests in filing patents across multiple countries.

Team members have an open environment at Capillary
Team members have an open environment at Capillary

Empowerment, collaboration and communication are the highlights of the team here at Capillary. Capillary encourages rotation of engineers across teams, especially those who have been in the same role for a year. The firm actively presents its employees with opportunities to expand their knowledge, and grow as a professional.

——————————————————————————————————————————————pravanjan Choudhury
Each year, I am exposed to new roles in which I learn new technologies, contribute to a diverse range of projects and accept new, exciting challenges. Each day, I look forward to the camaraderie and sessions where teams share their best practices and concentrate on expanding our combined knowledge base. The open door culture and the sort of people that you get to work with, makes you feel like coming to work every day. – Pravanjan Choudhury

We take our employees seriously

Capillary ensures that every employee’s ideas are appreciated. The co-founders and the senior management are extremely supportive of brave new ideas. Capillary introduced several initiatives such as Tech Talk Thursdays (TTT) a forum to share information and the Architecture Forum that introduces the concept of flash talks where any individual can informally present topics, code or design. Capillary is also launching a tech blog to supplement its existing customer focused blog, and this would help engineers and product managers directly contribute more technical articles in the public domain. The biweekly Sales Power Hours helps the field teams understand the products better. Capillary also holds a weekly technology meeting to review all the initiatives and resolve any issues.

Employees Recognitions and Rewards

Capillary has built a platform to recognize the performance of its employees, including programs such as “peer-to-peer” recognition, wherein an employee can recognize another employee based on a performance parameter. There is also an annual excellence award which is the annual award recognizing employees for their thought leadership, innovation, people excellence and financial savings.

Capillary Technology employees receiving the Annual Excellence Award

We love people who are passionate

A Capillary employee in technical roles should demonstrate passion towards programming, high energy, good problem-solving skills and an analytical bent of mind. Furthermore, they should be inquisitive self-starters with an interest in exploring new areas. The bar in hiring is always high, and the company looks for talent that complements the existing team and the need at hand. Non-technical soft skills are also crucial, and help enrich the work culture to make it what it is today.

The rigorous on-boarding process starts with a two-day induction program, followed by a two-week long training program across various technology stacks. A “buddy” is assigned to new hires who helps them on-board into one of the groups and become productive from their first project. Everybody including senior engineers and managers goes through the same induction program and are assigned a peer as a buddy. However, they are often asked to come back with an independent 1-month on-boarding plan based on their assessment of the team and area.

Suganya SivaI’ve been at Capillary for more than three years now, and I would describe it as work mixed with a lot of fun and laughter. Ours is a close knit team which is not only helpful, and talented, but also very fun loving. The company is on a fast track journey into its future. We see some very exciting times, catering to new customers along with old successful ones using different technologies. I think it is amazing to be a part of a company that is adapting and evolving into a leader. – Suganya Siva

True business value rarely goes unnoticed and is bound to attract the attention of large global retail brands — and venture capital firms. In 2009, Capillary won Qualcomm Ventures’ QPrize and $500,000 in funding and its first customer, a leading retail group within India. In 2011, Capillary won its first international customer and in 2012, Capillary raised $15.5 Million in Series A Funding from Sequoia Capital and Norwest Venture Partners followed by the recent Series B funding of $14 Million. The new funding helps Capillary further strengthen its product portfolio, build and grow its partnership ecosystem and expand its presence across multiple geographies.

Here are some pics from the various events that Capillary conducts for its employees:

If all this excites you and makes you want to join the team, then take a look at some of the open positions for Capillary’s Bangalore office:

  1. Senior/Lead Developer – Big Data
  2. Senior Software Engineer – Java
  3. Tech Lead/Principal Engineer – Backend
  4. Technical Lead – C#
  5. Senior Engineering Manager

Sign Up for NextBigWhat Newsletter