Decoding WebEngage’s Culture Code: “Our core belief is that great people make great product which makes a great company”

WebEngage is one firm completely obsessed with perfection. The teams there claim that their collective passion and commitment to create a wonderful product is what drives them every day.

is a 3 year old fast-growing, Mumbai based startup that offers context based messaging on SaaS platform for online businesses.


WebEngage is a DIY product which makes click-stream data actionable. A large part of online marketing revolves around getting visitors on to the website. Marketing teams have very little control on what all can they do with prospects once they are ON the website, in realtime – primarily because everything they want to do on the site has a development team or IT dependency.

That’s where WebEngage comes in. WebEngage helps online marketers and product teams engage with visitors on their site, in real-time, without changing any code on their site. This includes the ability to push targeted messages with call-to-action, run highly targeted surveys and collect feedback.

The founders at WebEngage, Avlesh and Ankit, built earlier. A bulk of WebEngage’s current team comprises folks from Burrp. Apart from that, the members in development team come from diverse backgrounds of payments, consumer internet and data mining.

The firm’s core belief is that great people make great product which makes a great company.

“We spend a lot of time trying to find a cultural fit. There have been numerous occasions in the past when we chose to let go, even when the candidate was an excellent technical fit. It is important for us to keep the culture of debate and openness intact”, says Avlesh.

no-nonsense-hereThe firm believes in a keeping an open environment and hence does not have any cabins.


pratyushApart from the usual fun environment, awesome people, Friday beer evenings, what really stood out for me in this firm (and in a very striking manner) is the openness with which both Avlesh and Ankit discuss and inform us anything involving the firm. Be it on the funding side, growth or discussing about product ideas they are exploring. Moving from Microsoft, it was huge breather for me to find a non-hierarchical and non-close-doors type workplace. The ease with which people got me fit in was just amazing!
– Pratyush, Lead Engineer. Apart from contributing to WE’s web product, he is leading the efforts on building WE’s mobile offering.

Prashant (1)It feels great to be part of, what is regarded as one of the successful start-ups in Mumbai. Creating a new market is not easy, IMO, which WebEngage has been doing amazingly well. Three years at WebEngage now is been quite a ride. Almost, every day at WebEngage is full of new challenges and everybody here loves it too 🙂 If I say programmers here eat, sleep and drink code, I will not be exaggerating 😉 I love the enthusiasm in the team when it comes to problem solving and debating over almost anything. Fun opportunities are never missed too, be it gaming or partying. It’s been a pleasure working with this team of motivated souls. Looking forward to create many more memories to cherish with the team and make our work count.
Prashant, API Engineer. He builds and maintains WE’s core infrastructure that supports thousands of customers globally.

Members of the firm spend a lot of time with new hires to make them gel well the team. It’s a collective effort that the firm puts into it. And, here’s the outcome!

Impressed, huh? WebEngage is currently hiring Software Developers to join their team in Mumbai! Take up this challenge, and you might stand a chance!

Mobile Application Developer – WebEngage – Mumbai

Senior Java Developer – WebEngage – Mumbai

User Interface Developer – WebEngage – Mumbai

Data Engineer – WebEngage – Mumbai

WebEngage is one firm completely obsessed with perfection. The teams there claim that their collective passion and commitment to create a wonderful product is what drives them every day.

Manish“Your choice of company trumps everything else. It is more important than your job title, your compensation or your responsibilities” ~ I_Just_Like_It.
My main motivation to join WebEngage was centered around the incredible co-founders that Avlesh and Ankit are. I worked with these guys at Burrp and it was easy for me to understand their vision. I have grown leaps and bounds as a professional and a human being here at WebEngage.
The company has a big vision to help online businesses engage with their users in best possible ways. At WebEngage, all of us work hard every day to make it happen.
Manish, Principal Engineer. Also the first hire in the company and has pretty much seen all its ups and downs.

Almost everyone in engineering team at WebEngage reply to customer support emails. The team says that they are not just code monkeys and that the most important aspect of the firm is that team members help each other to learn and grow together – as one team, as one company.

radhikaComing from a D school I was used to a certain degree of freedom in my work environment. I then joined an MNC which had a serious culture and way of working. It took me almost 3 years to decide to make a move to a startup.
And move I did – into WebEngage, an energetic company with colleagues from whom I have learnt a lot. I was a “code-averse designer”, but I have now picked up the basics of coding thanks to the encouragement of my founders and teammates who are extremely patient. I have made some great friends too! The fun in this company is endless. The environment might be quiet for one moment and bursting with energy in the . This startup has given me the freedom that I needed to evolve as a designer and channelize my thoughts in producing designs that bear the trademark of a world class product.
Thanks to my team, I have not only evolved into a better designer but also a better person. Our DNA has been on the lines of “got a problem? we are available”. Self-improvement is not enforced, its imbibed deep in our culture. We are WE – the most amazing startup team to be a part of!
-Radhika, Lead Designer. She takes care of all things visual and experience at WE.

The team at WE call themselves unstoppable, unhindered and shameless. Here’s a proof –

On the tech side, Pratyush feels proud that he is a part of one of the best tech teams in the area. “It is not about just writing code but how well the code is designed and can be reused and this notion is adhered by the whole team in general. Working with this bunch, I have learned a lot in these few months both professionally and personally. It has been an awesome learning stint for me”, he says.

You can also checkout WebEngage’s Blog here.

Here are some images of WE’s new office in Mumbai:




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