42% of startups fail because they were solving a market need that didn’t exist. So, how do you know if the need exists? Do customers really know what they want? Could you not create an amazing solution and then market it so people will use it?
– Our upcoming conference, ProductGeeks Conf totally aims to bring a lot of actionable insights to the ones who aim to who build, launch and scale world-class products.
Today, we are introducing one of the speakers, Deepa Bachu.
Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses collaborative and human centered approach of design thinking to create experiences that will be awesome, by design.
Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went onto become a HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.
In her professional career, Deepa has effectively handled a variety of responsibilities and roles across Experience Design, Innovation, Product Management, General Management and Product Development
She is a design and product leader who spent the last 20 years at large multi-nationals and Tech start-ups leading their Design, Innovation and Product Management functions.
Her topic at ProductGeeks conference (she is speaking on the second day) is:
Building successful solutions your customers will love. The process of understanding customers, falling in love with the problem and not the solution.
Expect a lot of such amazing talks at ProductGeeks conf.
ProductGeeks Conf Details
Date: April14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com or just use this form
Event site/WIP Agenda: http://events.nextbigwhat.com/prodgeeksconf
Discount Code: 40% off. Has already been applied in the widget below.
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We are also open for speaker nomination – details here.
