Define Your Ideal Customer Profile through Outbound Sales

  • Knowing who you’re addressing will help you optimize your marketing processes to cater to those that have more interest in what you’re selling
  • The most important factors that contribute to the  Ideal Customer Profile (ICP) are: industry company size, annual revenue, main customers, operation longevity
  • Include these in your outbound sales conversations to sketch the ideal customer profile while attempting a sale and gain useful information for your inbound strategy
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