A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.
Tribes need leadership. People want connection, growth, and something new. They want change.
Humans need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can’t resist the rush of belonging and the thrill of the new.
