You always dreamt of targeting a big market - but when in the early days, you probably need to define the right segments to capture.  How would you define and go after a defined segment? What makes a segment well-defined for one to create a common set of features and test hypothesis?

You always dreamt of targeting a big market – but when in the early days, you probably need to define the right segments to capture.

How would you define and go after a defined segment? What makes a segment well-defined for one to create a common set of features and test hypothesis?

Below are a few great points by Bill Aulet.

  • The customers within the market all buy similar products.
  • The customers have a similar buying process.
  • The customers expect products to provide value in similar ways.
  • The customers talk to each other, such that a product meeting their needs can have organic word of mouth.

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