Delhi NCR emerged as the most well-read cities in India for the fourth year in a row; followed by Bangalore, Mumbai, and Hyderabad, according to Amazon India’s 2016 Reading Trends Report.
Amazon.in conducted a readers poll on its website where it invited people to vote for their favourite book across eight categories. Each category had the top 5 best-sellers of the respective genre and readers were asked to vote for their favorite among these. The poll ran for 8 days (from 5th – 12th December 2016).
Among the books, which sold the most, Chetan Bhagat became the most sought-after author on Amazon.in with his book One Indian Girl emerging as the highest selling book of 2016, followed by J.K. Rowling’s Harry Potter and the Cursed Child – Parts I & II. Interestingly at Number 3, Exam Preparation book Word Power Made Easy by Norman Lewis, emerged as a bestseller.
The Kiss of Life by actor Emraan Hashmi & Bilal Siddiqi was voted winner under Biographies with 47% votes.
“A love of reading and a profound appreciation for the people who create great books is part of our DNA at Amazon. We are very excited with this year’s Reading Trends Report and thrilled to see Indian writers among the most read authors for the fourth successive year! We at Amazon.in are truly committed to helping our customers enjoy their passion for reading by offering them a wide selection with unique choices across languages, genres and authors,” said Noor Patel, Director Category Management, Amazon India.
According to the report, Exam Preparation books emerged as the second most popular genre on Amazon.in, in 2016. The Top Bestsellers in this genre in 2016 were, Word Power Made Easy, Manorama Yearbook 2016, Indian Polity 4th Edition, Railway Recruitment Boards RRB (Non-Technical Cadre) 2016 and A Modern Approach to Verbal & Non-Verbal Reasoning.
Among the Indian language books, translations of ‘The Secret’ continued as the top selling book among Hindi, Kannada, Telugu and Gujarati language stores (2 years in a row!). The book also continues to trend among the top five bestsellers in various vernacular languages including Tamil, Bengali and Marathi.