Delivering Value

In place of big-bang product releases, a leader has to focus on creating specific, smaller customer behaviours that drive business results. You can create new behaviours or focus on existing customer behaviours (e.g. opening emails or sharing images). This could in turn help increase the lifetime value of those users, which is a measurable business result.


The customer-centric company’s highest priority is to satisfy the customer through early and continuous delivery of value.

For example: Enabling users to create a music playlist, so that they can find their favourite music easily.

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