Australian crowdsourcing marketplace, DesignCrowd, has launched its crowdsourcing service in India, Singapore and the Philippines. DesignCrowd is an online marketplace that helps businesses outsource or “crowdsource” design projects to a network of freelance designers from around the world.
With its launch in Asia, the company aims to target the large number of small and medium enterprises and 1 million designers willing to work online in the continent, however it has priority to find new customers needing design services in the region . Currently, 50% of the DesignCrowd’s top 20 designers come from the region and India is DesignCrowd’s fourth largest source of users after the US, UK and Australia. Earlier this year, DesignCrowd had rolled out its services in Canada and the UK.
Crowdsourcing is relatively a new term to India , especially for creative or design services. Although, few startups are operating in this space including Bangalore based Jademagnet, which had launched DesignCrowd platform in 2009. The platform sources design requirement of business and assign it to creatives from around the world.
Lately, Jade Magnet has been launching its services to other Asian market, in September, the company had entered west Asia through a 60:40 Qatar-based joint venture called Mixilion and also raised $300,000 in angel funding from a group of local individual investors for Mixilion. In addition to that in October, Jademagnet had also launched joint venture in Singapore, id8on which is owned 60:40 by Jade Magnet and unnamed VC firm, which reportedly invested in the JV.
Globally, the space is led by Melbourne-headquartered 99designs, which has nearly 170,000 designers in its community and has paid out over $36 million to designers. Since its launch Jade Magnet has paid out $380,000 to designers.