DeskAway: web based project management tool for SMB market

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deskawayMumbai based startup, Synage has launched DeskAway, a web based project management tool primarily targeted towards small and medium businesses.DeskAway’s USP lies in the fact that it’s a typical SaaS model (i.e software as a service) and charges on per-user and storage basis.

Few Features of DeskAway:

  • Track multiple projects
  • Completely Permission-based,View project activity as and when it happens
  • Assign and track milestones and tasks
  • Reporting and Analytics
  • Share Files, Documents, Messages, Calendar Events, Contacts

Overall, DeskAway is a neat product, but somehow I believe that they need to actively pursue the reseller channel and probably tie up with other online office provider for distribution. Currently, they have a strong first mover advantage (probably the first web based project management tool from an Indian company) and they need to aggressively tap the SMB market.

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For SMBs who get exposed to Google Apps/Zoho office suite in future, transition away from DeskAway can happen in a blink of the eye (Google’s JotSpot is shaping up pretty well and I am amazed at the cleanliness with which they are adding jazz to the product).

DeskAway, it’s not clear is targeting only the Indian market or US market as well. The dynamics of Indian market are very different (price conscious, easy availability of pirated MS project software) and even though Indian SaaS market is estimated to touch ~$40 mn in 2008, larger portion of the pie will be taken off by SalesForce, Zoho and Google apps (who will start distributing Google apps with Airtel broadband).

Also, another feedback to DeskAway team – it’s better if you not copy the “yellow background highlighting” from 37signals! The more I look at DeskAway, the more it reminds me of 37signals (and the competing product, BaseCamp).

Give DeskAway a spin and do share your comments.
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