Digital India Roundup: Shaadi on Vodafone, Airtel has 0.26mn mCommerce subs, BSNL to offer both 3G and WiMax..and More

Table of Contents Hide Deutsche Telekom picks up 17% stake in Devas Multimedia for $75 millionBSNL to offer both 3G and WiMaxAirtel has 0.26mn mCommerce subscribers, Parnters with XIUS-bcgiIdea asked…

Deutsche Telekom picks up 17% stake in Devas Multimedia for $75 million

Bangalore-based Devas Multimedia is a niche satellite-based multimedia services company with plans to deliver content via a hybrid satellite-terrestrial network to mobile devices. Devas is currently working with the Indian Space Research Organisation (ISRO) on providing videos and TV channels on mobile phones, also known as digital multimedia broadcasting (DMB).

The services, to be managed by Devas, would be launched in 2009-10 after ISRO launches its new GSAT-6 satellite either later this year or next year. DMB is currently common in South Korea, where both satellite and terrestrial broadcasting are used to beam TV and radio channels on mobile devices.

Deutsche Telekom would subscribe to upto 28,349 equity shares, amounting to about 17% of Devas’ paid-up share capital. [ET]

BSNL to offer both 3G and WiMax

WiMax is expected to generate higher average revenue per user (ARPU) per month to BSNL as it offers higher data speed at lower capital expenditure. BSNL expects WiMax to be a hit in rural areas where the public sector monolith has deep penetration. Currently, BSNL’s ARPU from wireless services is around Rs 200 and from wireline is Rs 350 [ET]

3G will be offered in semi-urban and urban areas while WiMAX is suitable for rural areas. Both BSNL and MTNL have a huge advantage over private players as they are sure of being awarded 3G licenses (while others wait for auction to start off) and hence can plan for capacity much earlier.

Recommended Read: WiFi and WiMAX Penetration in India.

Airtel has 0.26mn mCommerce subscribers, Parnters with XIUS-bcgi

Airtel claims to have 0.26 million mcommerce subscribers and has now partnered with XIUS-bcgi, to launch their end-to-end mobile transaction platform, eCogNito solution. This launch will be offered as a pilot to Bharti Airtel, India’s leading integrated telecom company, under a memorandum of

A network-agonistic Contact-less SIM/(U)SIM application based on an unique dual chip architecture with onboard cryptographic coprocessors, eCogNito is compliant with international industry standards in multiple verticals – GSM, 3GPP, ETSI (telecom), ISO 14443, Mifare(TM), FeliCa(TM), NFC (contact-less cards) and EMVCo (Visa, CAST), VGP, as well as GlobalPlatform (Banking).
Another innovation, designed with state-of-the-art printed electronics technology, is a paper-thin self-service terminal device with through-the-glass touch sensing termed Active Posters (APs). These can be mounted behind any retail shop with glass front, instantly transforming it into a 24×7 storefront.

CL SIMs will work with the millions of existing handsets in-use, allowing consumers to perform contact-less transactions for prepaid recharge, electronic bill payment, booking movie tickets and accessing digital content, coupons/tokens on the move – all of this with easy-to-use and simple, but intuitive, touch of their handset to ‘target icons’ on the APs anywhere, anytime.
Consumers will also be able to touch their handsets to ‘target icons’ on APs placed in cafes, music shops, multiplexes, fast food restaurants, etc. to automatically set-up local, high-speed free data connections using multiple short-range wireless connectivity technologies (Bluetooth, Wi-Fi, etc.) and download rich media content like video clips, games and animations in minutes to their handset/memory cards. – source

Idea asked to return ‘extra’ spectrum

Post acquisition of Spice Telecom, Idea has been asked to return back the extra spectrum it holds in

According to the law, telcos cannot hold more than a 10 per cent stake in two different licence-holding companies in the same circle. Idea also said if DoT did not accept this option, it was willing to surrender either one of the licences issued to it in January.

If at all, Idea surrenders it’s license, DoT won’t refund the entry fee (Rs. 300 crore) Idea paid for licenses in these circles.

3G Auction Process to be finalized by Sept 30

With auctions slated to start by October, government is bullish about meeting good response to the bidding process to raise raise up to Rs 40,000 crore. The auction process will be finalized by Septemeber 30th.[ET]

Shaadi @ Vodafone

Shaadi has partenerd with Vodafone enabling Vodafone customers to access’s matrimonial services on their mobile phones.

The partnership will enable Vodafone users to search and view profile details of other members without the need to log on to the Internet. Mobile phone users will be able to browse through profiles, express interest in members, accept/ decline interest sent to them by other members and send personalized messages to prospective matches [source]

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