Online music streaming service Dhingana has launched Dhingana Gold, its first subscription service for iOS users, the company said. In February, we’d reported that the startup is looking for new ways to monetize music.
At present, the only way the site makes money is through advertisements. In an earlier interview, Swapnil Shinde, one of the three co-founders of the service told NextBigWhat that the company was exploring various options to improve revenues.
With Dhingana Gold, subscribers can download music and sync unlimited songs and access to music in HD quality. The subscription service will also let you sync to two devices and will be free of advertisements.
The subscription is an in-app purchase and costs $1.99. New users get a 15 day free trial.
In March, the California based streaming music company launched Radio Jockey (RJ) curated radio stations. The radio stations are programmed and curated by Dhingana’s music experts.
Earlier, Dhingana raised $7 million from Lightspeed Venture Partners and others last year and also hired former Universal Music executive Ashish Joshi as Vice President for Business Development. Soon, the company signed a two year advertising deal, with Universal music.
Dhingana has stiff competition form Gaana, Hungama, iTunes and a lot of other online music services. Founded in 2007 Dhingana is accessed by millions of users across more than 220 countries every month and has collection of over 500000 songs across 35 different genres.