Dhiti Launches Intext Pivoting, Topical Content Recommendation [That You Can Read Later]

So you are reading an article on Pluggd.in and want to explore some of the topics in detail later?

Dhiti, the company behind recommendation engine, Nuggetize has launched Intext Pivoting, which lets users pivot a site’s content, while they are reading the article, but explore and read them after they are done.

All you need to do is highlight a piece of text and select to ‘dive into later’. Relevant recommendations will be waiting for you, when you get to the end of the article where Dhiti’s FishEye widget is located.


Dhiti’s recommendation engine analyzes content into relevant topics/concepts and helps publishers drive site engagement.

As per Dhiti, the KeyHole widget (i.e. intext links) has been quite popular with publishers, with 30 – 50% of pageviews resulting in hovers over intext links. About 5% of these hovers result in users wanting to scroll more nuggets. However, very few users (less than 0.1%) want to click and go away to other articles – while they are reading one. And that’s precisely why Intext Pivoting will be a great addition to drive user engagement.

Do give Dhiti’s Intext Pivoting a spin (the widget is live on Pluggd.in) and share your comments with the team.

[Dhiti is among the Startups Demoed at UnPluGGd. You can also try their widget on Pluggd.in].

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