33% Of Global Economy Is Impacted By Digital [Report]

Accenture, after conducting a survey of more than 3,100 business and IT executives worldwide has identified  five technology trends.

Accenture found that 33% of the global economy is already impacted by digital. Additionally, 86% of survey respondents anticipate that the pace of technology change will increase at a rapid or unprecedented rate over the next three years.

The five technology trends include:

  1. Intelligent automation.Leaders are embracing automation – powered by artificial intelligence (AI), robotics and augmented reality – to fundamentally change the way their business operates and drive a new, more productive relationship between people and machines. Significant investments are well underway with 70 percent of survey respondents acknowledging increased AI-related technology investments compared to two years ago, and 55 percent revealing that they plan on using machine learning and embedded AI solutions like IPsoft Amelia extensively.
  2. Liquid workforce.By exploiting technology to enable workforce transformation, leading companies will create highly adaptable and change-ready environments that are able to meet today’s dynamic digital demands. The competitive advantage offered by a liquid workforce is apparent as survey respondents indicated that “deep expertise for the specialized task at hand” was only the fifth-most-important characteristic they required for employees to perform well in a digital work environment. Other qualities such as ‘the ability to quickly learn’ or ‘the ability to shift gears’ were ranked higher.
  3. Platform economy.Industry leaders are unleashing the power of technology by developing platform-based business models to capture new growth opportunities, driving the most profound change in the global macroeconomic environment since the Industrial Revolution. This is reinforced by 81 percent of our survey respondents who agree that platform-based business models will become part of their organization’s core growth strategywithin three years.
  4. Predictable disruption.Fast-emerging digital ecosystems are creating the foundation for the next wave of disruption by straddling markets and blurring industry boundaries; forward-thinking leaders can proactively predict these ecosystem trajectories to gain a competitive advantage. Companies are already significantly or moderately experiencing ecosystem disruption, with 81 percent of survey respondents indicating that they are seeing this in their industry.
  5. Digital Trust.Trust is a cornerstone of the digital economy, said 83 percent of survey respondents. To gain the trust of individuals, ecosystems and regulators in this new landscape, businesses must focus on digital ethics as a core strategy; better security alone won’t be enough.

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