If you’re looking to cash in on the digital marketing trend in India, here’s a startup that will help you reach your goal.
For those who are yet to catch up with the trend, a startup based out of New Delhi will help you learn the ropes. Pradeep Chopra and Kapil Nakra have developed Digital Vidya to offer courses in Digital Marketing online.
The startup offers two courses, that are instructor led live online courses. Apart from these, Digital Vidya also offers its courses offline to corporates or as part of workshops being organised. Students can also choose to learn personalised different modules across the 6 months of the digital marketing course.
The social media marketing series was created in partnership with VSkills, a Government of India initiative. The social media marketing course includes 89 free video lessons.
The live online instructor led courses are backed up by a 24×7 helpdesk that aid students when they need clarifications after sessions.
Currently, Digital Vidya has 4,000 registered active users for its online instructor led programs. Most of the students are from India, followed by the rest of Asia and the Middle East.
The 6 month course will set users back by Rs 49,900 and the 1 month courses by Rs 3,900 excluding service taxes. In addition to this, students who wish to pursue 6 different modules across the digital marketing certification course, will have to pay Rs 11,900 per course type.
This is not the duos first entrepreneurial venture. Back in 2000, the two had a startup that taught IT courses offline. Digital marketing was taught as a part of it.
“After our offline venture failed, we decided that our next venture will definitely implement digital marketing at its core,” he adds.
Traction and Road Ahead
The bootstrapped startup has taught professionals from various brands that range from Toyota, Naukri, eBay and Google. It has plans to expand across the US and UK markets in the next year.