Exclusive: Tinder Early Investor And CoFounder Dinesh Moorjani Joins People Discovery Startup Vee As An Advisor

Dinesh was a part of Tinder during its high-growth days and will help Vee with valuable inputs to disrupt the Indian social discovery app space. The announcement follows Vee’s announcement at it crossed the 40 million interactions mark, with users making over half a million connections. Further, Vee boasts of registering 10 interactions per user on average with an average of 25 minutes being spent on the app per day.

Indian social discovery, dating and matchmaking app Vee has gained Dinesh Moorjani, co-founder and early investor at Tinder, as an advisor.
Vee App
Dinesh was one of the core members of the Tinder team during its high-growth days, and will provide valuable inputs to Vee about disrupting the Indian social discovery app space.
The announcement comes right about the time Vee crossed the milestone of 40 million interactions, with users having made over half a million connections.
On an average, Vee users spend 10 sessions per day (25 minutes per day) on the platform. dinesh-moorjaniDinesh Moorjani is currently an EIR at Warburg Pincus and we certainly hope more UX and massive product scale coming to Vee in the coming days.
So far, Vee has raised an undisclosed amount of funding from Lightspeed venture partners, who previously invested in firms like Snapchat, Whisper and Phonewarrior.

  1. It’s astonishing how these new age dating apps get so much PR attention yet are struggling. Vee has been giving away points and recharges for even liking profiles. The last time I spoke to someone who was using Vee, said he was just liking profiles to get recharge credits. That probably proves the ‘interactions’ metrics. Wheras, we at QuackQuack.in have better metrics, response rates and yet don’t give our any recharges for interactions! And plus we have been bootstrapped till now!
    Also, plainly copying Tinder doesn’t work. We’ve seen so many startups come, get funded and gone and yet couldn’t crack the dating market. We’re glad to be doing a much better job than most of these apps.

  2. While your point regarding Dating products playing in a volatile market is true, I’m not entirely sure if an early startup engagement rates can be compared to a mid-size startup going through growth pains.
    Scaling up is the biggest challenge for a start-up and I’m sure even your own community at QuackQuack would face it, once you reach that stage. Gamification and marketing are accepted means of growth and there’s nothing wrong with it if you’re able to get your product/app sampled by the right kind of audience and you’ve a great product at hand.
    While you may disagree with Vee’s approach to marketing, it’d be better if you can help other members here at NextBigWhat learn what is it that you’re doing different and crack say half a million or million user engaged community (with preferably zero marketing).

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