Disney+ Hotstar Sheds 12.5M Customers in Quarter Amid Lack of Cricket Content

  • Disney+ Hotstar lost nearly a quarter of its user base due to absence of cricket streaming.
  • Over the last three quarters, Hotstar has lost 18 million subscribers total.
  • Competition from billionaire Mukesh Ambani-backed Viacom18, which offered free IPL streaming on JioCinema, further escalated Disney’s subscription losses.
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