Disruption Trigger

One of the reasons Game of Thrones has been so successful is its penchant for disrupting expectations. How does it do this? By unexpectedly killing off lead characters, oftentimes in shocking and brutal fashion.

Authors of popular book series are not supposed to kill off main characters, but George R. R. Martin does it anyway. These dramatic and unexpected moments are examples of the Disruption Trigger in action. When you look deeper, you can see the three S’s of disruption in action.

Surprise, simplicity, and significance just can’t be ignored when using the Disruption Trigger to capture attention, because if you ignore even one, your message simply becomes less captivating.

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