Distribution and Sales Channels: Get it right

What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. When designing a distribution strategy,…


What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force.

When designing a distribution strategy, one should never begin with the sales channel itself.

Lovely piece by a16z.

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