Zee forays into the OTT segment with launch of Ditto TV

The digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media has launched OTT (Over-The-Top TV) distribution platform, Ditto TV, with an aim to offer LIVE TV Channels and On Demand Video Content to consumers on their Mobile Phones, Tablets, Laptops, Desktops, Entertainment Boxes and Connected TVs. goroaming

This offering heralds a welcome breakaway from appointment TV viewing to a more flexible, customizable way of enjoying TV and VOD content- my screen, my time, my video, a concept that has fundamentally turned appointment TV viewing on its head. With access to vast collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers seamless video viewing experience to a range of Internet-enabled devices. Along with this India launch, Ditto TV will also be available in the global markets of UK, UAE, New Zealand and Australia with US soon to follow by the end of this quarter.

Currently hosting a total of 21 channels, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE. Ditto TV expects to offer a complete set of 50 channels shortly. Also, Ditto TV offers features such as  adaptive streaming, an elaborative electronic programme guide, a content recommendation engine and an elegant user interface, all of which will be integral to enhance the user experience. Moreover, it allows for complete customization, both in cost as well as choice of content- users are given the option to handpick a basket of channels as per their own personal preferences. Different price points offer absolute control of channel selection, with prices starting as low as INR 49.

Ditto TV, as an application, is available on leading application stores viz. Apple App Store, Android Market, & BlackBerry Application World; Ditto TV’s prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and MAC PCs the same can be downloaded from www.dittotv.com

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