Diwali Online – Google, GroupM and Amazon start with grand Diwali Mela

GroupM and Google have joined hands to start a first of its kind online Diwali sale – the GrandDiwaliMela. As per the website, the event aims to bring together two of the biggest activities which Indians like to indulge in, during any festive season, i.e. shopping and entertainment. The online event that started on October 2nd is powered by and will run till Diwali.
granddiwalimela
The Diwali Mela website has all kinds of categories including real estate, automobiles, consumer durables, electronics, FMCG products, music and entertainment. The website lets users browse through products and also enables purchasing the products from websites like Amazon, Snapdeal etc for discounted prices.
In case of sections like Real Estate and Automobiles, users can browse through the products and find information about them on the website. Real estate sections display layout plans of various buildings from a variety of construction companies that have tied up for the Diwali Mela. Automobile section gives detailed info on manufacturers and their product line. It also facilitates booking test drives for vehicles.
The products on the GDM currently include Child-care and household products like Comfort, Vim, PureIT, Huggies, Godrej Appliances, beauty products like Lakme Reinvent and Ponds Men, Fiat automobiles, mobile messaging app LINE, Horlicks, Kurkure, Hungama, OLX, Real Estate portal Proptiger, RadioCity, Save the Children initiative, Amazon products on Diwali discounts and games.

2 comments

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter