Airbnb Founder Joe Gebbia provides insights gathered from his experience on various topics, including the one mentioned in the title – ‘Do things that don’t scale’. Which seems counterproductive, but in context it makes sense. When Airbnb was beginning to scale, they noticed that their users would upload shabby looking pictures of their properties. Hence, they decided to do photographs for some of their users – which wasn’t scalable, but by doing it they managed to elevate the overall quality of pictures leading to better images from their newer users.
Do things that don’t scale.
Go meet your users.
As an entrepreneur, don’t take no for an answer.