Would you rather strive to dominate the market and crush your competitors by closely monitoring their every move, hiring experts to predict their next steps, and constantly worrying about staying ahead? Or, would you prefer to focus on doing great work and delivering exceptional products or services without being overly concerned about what others are doing?
Similarly, when it comes to setting goals for your company, consider not setting any goals at all. Goals can be counterproductive and lead to unnecessary stress, especially when they are artificially created to meet quarterly targets. By not setting goals, you can free your mind to concentrate on what is truly essential: improving your effectiveness, enhancing your products or services, and ensuring the satisfaction of your customers and employees.
