Don’t rely too much on just one client

Relying too heavily on one client is risky and will turn off potential buyers.

Make sure that no one client makes up more than 15 percent of your revenue.


Owning a process makes it easier to pitch and puts you in control. Be clear about what you’re selling, and potential customers will be more likely to buy your product.

Don’t become synonymous with your company. If buyers aren’t confident that your business can run without you, they won’t make their best offer.

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