Dos and Don’ts of Web Design [It pays to be simple because it pays to be understood.]

Since the emergence of the Internet, the demands of web communication and web design has never been this demanding. Internet communication has come a long way since the series of memos written by J.C.R. Licklider of MIT in August 1962 discussing his “Galactic Network” concept. He envisioned the very initial concept of the internet that comprised of interconnected set of computers through which everyone could access data and information from any site.

Today we collectively stand on the edge where there is a need to find the next social structure that will potentially guide the internet into the future. It requires vision and motivation, and not only the use of technology in web design to direct its course into the future.

The essential ‘Dos’ while building your web design- for the savviest online customers in the history

1. Strategy and Planning: We need to realize that a great web strategy does not arrive from a cognitive boardroom. However, it’s guided by your customers. Conventional design strategies reacts of the choice people are known to make online, whereas a carefully thought strategic web planning anticipates the fundamental needs and desires of your customers to make those choices.

2. Involving advanced customer research as well as getting on-board deep analytics that helps to accentuate web communication and engagement of your Brand through your web-design.

3. Use the web media convincingly to start a compelling conversation between your brand and your customers… thus using this mode to interact and attract your customer through engaging web design presence.

4. Today’s web design is all about engaging with social media and social influencers to effectively position your brand through interactive web design.

The essential ‘Don’ts ‘while building your web design

1. Remember, that innovation cannot be forced. It has to be fostered. Therefore, by being too-innovative with your web design, you may end up annoying your customers.

2. Do not steal content of design concept from other sites. As all solutions need to be grounded to the realities of the business that the website is catering to, therefore it is quintessential to be original in both content and concept.

3. Do not overcrowd your web design. As the ability to extract value and enable the construction of meaning in the abundance and complexity of data and digital information has become poor. Therefore, do not over-complicate your website design. It pays to be simple because it pays to be understood.

[Guest article contributed by Manik Kinra, cofounder of JadeMagnet.]

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