DoubleDown Casino™ Extends Vegas to Social Networks

DoubleDown Casino (Double Down Interactive, LLC), the world’s premiere social network-based casino, announced today that since its debut on the Facebook platform earlier this year, it has quickly become one of the fastest-growing social games on the Internet, with over 100,000 daily users playing a variety of social casino games offered on its Facebook app.

“DoubleDown Casino is experiencing rapid growth — adding more than 10,000 new players each day – with enough daily players to fill every hotel room on the Las Vegas strip,” said Greg Enell, co-founder and CEO of DoubleDown. “We are attracting and retaining high volumes of gambling-oriented consumers at a time when acquiring new customers is more important than ever for Las Vegas. Given the superior quality of our games, coupled with our use of key social features to drive viral distribution, we’re already hosting over 1 million hands of blackjack and 56 million lines of slot play on a daily basis.”

DoubleDown Casino’s “play for fun” game mechanics features integrated multiplayer casino games and a universal virtual currency, offering consumers an experience that compellingly mirrors that of the real experience found on the floor of leading casinos in Las Vegas, Atlantic City or Macau.

Consistent with the user experience that has made Facebook a global phenomenon, DoubleDown Casino players share a truly social experience, playing multiplayer games while chatting, ‘friending’ one another, interacting and viewing other players’ Facebook profiles and scores.

“With our socially-enabled multiplayer games, we have captured the excitement of a real casino experience, giving the 550+ million Facebook users an opportunity to enjoy the social aspects of a real casino floor, from the comfort of their own home. With the addition of more casino games, expanded distribution via other social and mobile platforms, and the continued success of our virtual currency revenue model, we are confident that our daily revenues will soon rival that of many brick and mortar casinos operating today,” Enell added.

With free playing chips, or chips purchased from the casino, players rise through 18 different levels as they play the games, starting as a Newbie and eventually becoming a Casino Kingpin. They earn badges for special achievements, while also earning gold coins that can be redeemed for prizes. Players are ranked on global and friends’ leaderboards, enabling players to compete with the entire world, or just their own network of friends on Facebook.

DoubleDown Casino executives will be in Las Vegas to network and meet with decision makers during the Global Gaming Expo, from November 15th-17th, 2010. They will actively participate in the international gaming trade show and conference “by the industry and for the industry.”


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