- Dream11, a fantasy sports platform, is now the Indian cricket team’s leading sponsor, having replaced edtech firm Byju’s whose contract ended in March.
- The three-year agreement means Dream11 will be displayed on Team India’s jerseys from the upcoming West Indies series, after paying Rs 358 crore for the sponsorship rights.
- While Byju’s was paying Rs 5.5 crore per bilateral match and terminated its agreement due to cost-cutting, certain brands, like real-money gambling and cryptocurrency, were excluded from the BCCI’s bidding process.
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