Drift's Killer Brand Strategy: How to build a B2B SaaS brand that will stand the test of time

Building great products is no longer enough.
Creating stellar content is no longer enough.
Differentiating through price is no longer enough.
And the reasons are quite simple…
Someone can copy your product.
Someone can copy your content.
Someone can copy your price.
But there is one core element of every B2B SaaS company that cannot be copied…
That is brand.

Drift’s Brand Book