Drop that camera: You are less likely to remember that photograph.

Total
0
Shares

*Upfront*: A photo-taking-impairment effect has been observed such that participants are less likely to remember objects they photograph than objects they only observe.
*Study’s Premise*: According to the offloading hypothesis, taking photos allows people to offload organic memory onto the camera’s prosthetic memory, which they can rely upon to “remember” for them.
*Gospel*: Taking a photo can cause something to be less well remembered than if it is simply observed. This photo-taking-impairment effect has been explained by a cognitive offloading account such that when people take photos they come to rely on the camera to “remember” what was photographed for them, not bothering to remember it for themselves.
*Your next step?*: Would you decrease snapping and increase observing?

Leave a Reply

Sign Up for Our Newsletters

Get notified of latest industry interviews and insights!