Online storage provider Dropbox is eyeing the Indian smartphone and internet user base.
The San Francisco based company is likely to partner with mobile services companies in India for this. The company said that it didn’t make sense for them to have a local sales team in the country but is likely to work through partners.
The partnership with mobile services companies in the country will help in establishing its user operations and support services in the country(via). The $10 billion valued company said that they were in the early stages of talks with several big companies in the country who could be potential customers.
Dropbox is also eyeing other key Asian markets like Japan, China and Korea for this. The service has seen an increase in popularity among the mobile user base in the country, explaining their focus in the area. The Dropbox app however, is already available in most app stores.
While the company hasn’t talked about what the partnership will look like, we wonder if it it will enter into agreements that makes data usage free for Dropbox customers? Several music streaming companies, services like Wikipedia and Twitter have launched such promotional campaigns in India before.
A recent job posting on Dropbox’s LinkedIn page for a Strategic Partner Manager (APAC), suggests that it wants to hire someone who can “manage and grow commercial relationships with leading Asian mobile OEM, operator and CE partners that are focused on driving user growth and revenue; enable strategic mobile and CE partners through training, reporting and ongoing support.”
We could be looking at the Dropbox app pre-bundled by the OEMs on their devices. The Indian smartphone market, which is dominated by Android phone users could be tough for Dropbox to crack. Last week, Dropbox competitor Google Drive dropped prices to $10 for 1TB as compared to the 100 GB offered by Dropbox for $9.99.
It could also try and push Dropbox for Business in India. With an impending IPO, entering the Indian market is part of Dropbox’s global strategy. Over 44 million smartphones were sold in India in 2013, recording a three fold rise over 2012.
Last year, Dropbox launched a contest that let college students sign up their classmates and get 3GB of storage free for 2 years.