Now Flipkart users can get content from US based Publish On Demand Global (PODG) via the e-commerce platform.

Now users can get content from US based Publish On Demand Global (PODG) via the e-commerce platform.

Flipkart Native APp

PODG is a content distribution network will allow the sale of its digital content by Flipkart via Android, Apple iOS or Windows 8 devices. Apart from this, Flipkart’s customers can also access the content from Flipkart’s online bookstore as well.

The partnership was agreed upon sometime in February 2014, the company said. PODG provides assistance to over 10,000 authors and publishers across the world.

In August 2013, Flipkart had entered into a similar deal with self-publishing platform Smashwords to source and distribute indie e-books.

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