Indian e-commerce has seen a major boost in the last few years. Adding to that, online Indian population is estimated to cross the 450million mark in 2016 according to Internet Live Stats, a growth of 30% Y-o-Y and covering nearly 35% of the Indian population.
Witnessing the exponential growth, Sokrati has revealed a detailed study on e-Commerce trends and opportunities for online retailers. The data covered in the study is from January to February of 2016 and only across Desktop & Mobile Devices not app based purchases.
Contrary to the common belief that women shop more from the online marketplaces, the study reveals that men shop 3x more than women. Indian Men convert 75% better with about 21% higher Average Order Value (AOV).
Among all the cities, Delhi-NCR tops the list with 1/3rd of online purchases.
The distribution among the tiers is as such:
Cash on delivery remains the most preferred option and the reason cited for this,by the study is persistent reluctance around using Banks / Cards for payments due to privacy and security concerns. It also adds that order cancellations are as high as 30% across retailers.
Among the categories, clothing tops the list followed by mobile devices.
The study reveals that an average Indian shopper has made 1.2 purchases in Jan-Feb-Mar 2016. Certain niche categories like Sports & Fitness have shown higher repeat purchases than others. Interestingly, shoppers who shop from larger Screens have shown higher repeatability than otherwise.