E-shoppers from Smaller Cities Outspend Tier 1 Counterparts by 77%

  • Female consumers reported greater convenience from online shopping than male consumers
  • Consumers under 24 years and those over 60 years reported realising higher convenience scores from online shopping
  • The median spending of Rs 1,500 is more by consumers over 50 years of age, while a higher proportion of consumers upto 35 years of age spend over Rs 10,000.


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