Tier II and III Driving More Ecommerce Business Than Metros [eBay Census 2014 data]

Delhi continues to retail the #1 spot, but what’s important to note is the rise of Tier II and III hubs.

ebay India has released its census 2014 data and here are some interesting takeaways.

eBay India Census 2014
eBay India Census 2014

Delhi continues to retail the #1 spot, but what’s important to note is the rising of Tier II and III hubs – they combined drive more buying than all the metros combined.
Top 10 States as per eCommerce transactions nationwide:

  1. Delhi
  2. Maharashtra
  3. Tamil Nadu
  4. Rajasthan
  5. Karnataka
  6. Andhra Pradesh
  7. Gujarat
  8. Uttar Pradesgh
  9. West Bengal
  10. Kerala.

– Rise of Mobile commerce : Ebay India received 43% of traffic through mobile devices. As far as transactions are concerned, close to 60% of products were bought through mobile devices in India – which is what others like Flipkart/Snapdeal too have reported earlier.
Top 10 rural ecommerce hubs in India for 2014 are:

  1. Guntur (Andhra Pradesh)
  2. Tada(Andhra Pradesh)
  3. Karthikappally (Kerala)
  4. Ghattia (Madhya Pradesh)
  5. Chorayasi (Gujarat)
  6. Jalagaon (Maharashtra)
  7. Budgam (Jammu & Kashmir)
  8. Cachar (Assam)
  9. Adur (Kerala)
  10. Villipuram (Tamil Nadu)

As far as top selling categories are concerned, Electronics dominated the segment, while lifestyle products accounted for 45% and took the #2 slot.
Top 5 list of products which were traded (within India):

  1. Mobile Phone
  2. Necklaces & Pendants
  3. Audio & Home entertainment
  4. Memory Cards, Pendrives & HDD
  5. Men’s Wrist Watches
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