Tier II and III Driving More Ecommerce Business Than Metros [eBay Census 2014 data]

ebay India has released its census 2014 data and here are some interesting takeaways.

eBay India Census 2014
eBay India Census 2014
Delhi continues to retail the #1 spot, but what’s important to note is the rising of Tier II and III hubs – they combined drive more buying than all the metros combined.
Top 10 States as per eCommerce transactions nationwide:

  1. Delhi
  2. Maharashtra
  3. Tamil Nadu
  4. Rajasthan
  5. Karnataka
  6. Andhra Pradesh
  7. Gujarat
  8. Uttar Pradesgh
  9. West Bengal
  10. Kerala.

– Rise of Mobile commerce : Ebay India received 43% of traffic through mobile devices. As far as transactions are concerned, close to 60% of products were bought through mobile devices in India – which is what others like Flipkart/Snapdeal too have reported earlier.
Top 10 rural ecommerce hubs in India for 2014 are:

  1. Guntur (Andhra Pradesh)
  2. Tada(Andhra Pradesh)
  3. Karthikappally (Kerala)
  4. Ghattia (Madhya Pradesh)
  5. Chorayasi (Gujarat)
  6. Jalagaon (Maharashtra)
  7. Budgam (Jammu & Kashmir)
  8. Cachar (Assam)
  9. Adur (Kerala)
  10. Villipuram (Tamil Nadu)

As far as top selling categories are concerned, Electronics dominated the segment, while lifestyle products accounted for 45% and took the #2 slot.
Top 5 list of products which were traded (within India):

  1. Mobile Phone
  2. Necklaces & Pendants
  3. Audio & Home entertainment
  4. Memory Cards, Pendrives & HDD
  5. Men’s Wrist Watches
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