Ecommerce Policy: Govt should focus on macro and not micro issues like discounts

“..we should have a policy framework which will encourage investments in the e-commerce sector and the government should not get into the market by looking at micro issues of discounts and pricing.

Secondly, we should not do anything which will impact FDI inflows in the sector. Thirdly, the policy should not discourage international capital flows through electronic means and cross-border e-commerce which helps Indian firms access a larger pool of global consumers.”

– Amitabh Kant, Niti Aayog (via)

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