Compared: Traffic of Ecommerce Websites In India

As a category, ecommerce is one of the fastest growing category in Indian online space and while most of the ecommerce sites have lost their differentiation (they all sell the same products), here is a quick look at the relative traffic.


Ebay rules the chart, followed by Infibeam and Flipkart. Importantly, BigShoeBazaar (which rebranded to yebhi) moved up the charts, owing to online advertising spend.

What’s interesting to note is that Flipkart is moving upwards at a steady rate (thanks to advertising spend) and there is a fight between Infibeam, Flipkart and Yebhi for the second third position (Homeshop18 sits at second position). And from what we know, Infibeam hasn’t spent a similar effort in online/TV advertising (as their competition), so kudos to them for the traffic numbers.

What’s your take on the traffic report(* )? Any company that you think should be added to this list?

* – This is how the chart looks like (if you add a few more sites)

Is ecommerce business in India reduced to traffic arbitrage?

Recommended Read: Are Indian VCs Hedging Their E-commerce Risk?

Recommended Data: Internet Contributes 3.2% to India’s GDP [Report]

* 1. Comscore doesn’t track Rediff’s shopping section and hence its missing from the list.

* 2. We have compared pure play ecommerce sites and hence coupon selling sites aren’t part of this list.

* 3. Comscore doesn’t track cybercafa data – hence treat this data as a relative measure.

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