After Facebook and Twitter, Google is planning its move to make the most out of the general elections in 2014. The search giant has entered into a partnership with India’s election watchdog to manage voter registration and facilitation services.
Voters can check their enrollment status online, locate their polling station and navigate using Google Maps. Google will provide some of its resources to help the Election Commission of India.
The two entered into the deal last week, and it may be operational by the second week of January, the TOI reported.
Google will use an estimated $50,000 (over Rs 30 lakh) to fund the project from its Corporate Social Responsibility (CSR) budget. Google has also offered the service to 100 other countries.
The EC is also mulling the use of Google’s resources to disseminate results of the General Elections. The deal could help the EC manage the web traffic it sees during an election.
In the elections of 2009, their website received received close to one lakh hits per second and couldn’t stand the massive traffic. Google had recently launched a bilingual election portal for election related news and resources.
The search giant has also been organizing Google Hangouts with politicians. According to sources, the company is also in talks with major media houses to launch a promotional campaign that will drive voter participation.