EIR- An important issue that people are reluctant to acknowledge or address.
EIB- An important but unacknowledged feature of how our minds work; an introspective taboo.*
We, human beings, are a species that’s capable of acting on hidden motives. Our brains are built to act in our own self-interest while we try hard not to appear selfish in front of other people. Self-deception is therefore strategic—a ploy our brains use to look good while behaving badly.