MapmyIndia has launched eLoc, India’s first Nation-wide Digital Address.
eLoc, is a unique, 6 character code for any address across India, removing complexity and hassles of providing multi-line, often misspelled addresses and searching and navigating to the doorstep of addresses in areas with confusing and conflicting address.
What is eLoc?
eLoc by MapmyIndia is simply put, the Aadhaar of addresses. eLoc of any place, be it a building/flat/office/business/city/village/locality/road and so on, is a short, 6 character code (for e.g. 8GDTYX, or MMI000), which is easy to remember, share, type and provide.
eLoc will help Indian travelers and commuters search, share and navigate to destinations’ exact doorstep far more easily and quickly. It will also reduce time, money and fuel wastage and expenses for businesses in the ecommerce, transportation, logistics and field operations domains.
For sure, a huge monetization opportunity for MapMyIndia – if they get this right (there are many startups trying this – but MapMyIndia does bring scale).