- Musk’s fascination with ‘X’ dates back to 1999 when he envisioned ‘X.com’ as an encompassing financial services platform.
- The rebranding of Twitter is part of Musk’s grand plan to transform it into a super app, similar to China’s WeChat.
- After the rebranding, the ‘Twitter’ brand and the bird logo will be phased out, leaving ‘X’ as the new identity.