Elon Musk’s Social Media Platform X Lowers Eligibility for Ads Revenue Sharing

  • X reduces the required impressions for ads revenue sharing from 15M to 5M over the past 3 months and minimum payout threshold from $50 to $10.
  • The revised conditions apply to X’s Premium subscribers with more than five million views and accounts bearing the ‘blue tick’.
  • X’s CEO Linda Yaccarino announced expansion plans, despite staff slashing earlier, citing nearing break-even point and returning big-name brands.
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