The opportunity for email marketing business in India is primarily because email still is the number one media that provide a higher return on marketing investment. Also because of the economic slowdown, a lot of companies have a constrained budget and are looking at optimally utilizing it for more direct, cost-effective and highly measurable email marketing option. Moreover growing usage and adoption of email by Indian internet users provides a compelling reason for companies to best use this channel as a must have and an effective marketing mix.
The volume of the emails sent by Indian companies is just 1 billion a month in contrast to 45 billion a month by US Marketers generating $1.6 billion business a year – shows how advanced markets are using the high RoI channel effectively. Despite the global economic slowdown, worldwide use of the internet continues to grow, and by 2013, there will be 2.2 billion internet users in the world.
With this large base of internet consumers, advertisers are realizing the power of drip marketing for their customers, prospects, and leads database. There is a range of mailing solutions from in-house, hosted bulk mailing solutions (provided by Indian Application Services Providers) to Global Email Marketing Service Providers.
Indian companies are still in need of a Email Marketing Service Provider, who can provide end to end solution from email blasting to delivery of email into inbox and feedback report on emails delivered to inbox, blockages by ISPs (Internet Service Providers synonymous with yahoo, gmail, rediff, aol, etc. who also provide email accounts), spam traps, spam complaints, reputation etc. Marketers also need a fully functional and all inclusive featured Email marketing solution that provides a high data security (ask for certifications), high performance email delivery throughput, more robust, high availability and rich reporting and a highly experienced support team.
Raising to the genuine needs of the Indian Companies and Marketers, few companies are beginning to emerge in the Indian scene, with local presence and strong email marketing domain and technology expertise.