Embrace Your Purpose, Not Your Products

  • Define your mission around your strengths, your customer’s needs, and the impact you can have.
  • Watch the competition but focus on market transitions, especially as new technologies and business models create a market shift.
  • Make a move before the market shifts. You can’t win with an old model or yesterday’s technology. It’s easier to become a leading player when you’re one of the first to move into a new space.
  • Don’t expand where you don’t see demand. If your customers aren’t interested in where you’re going, ask yourself why.

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