Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
Be sure to keep empathy maps ‘alive’ by revising and adjusting them as you do more research.
Ashish Sinha