There’s a massive war being waged by companies for attracting great talent in India. Brands are increasingly willing to spend big bucks on employer branding, but how effective is it?
According to a TimesJobs survey, 74% of employers think their branding strategy has been successful, however, 67% of employees think otherwise.
Out of the 560 organisations that were part of the survey, 74% said they were happy with their branding strategies while 64% claim to have a clear and well-designed employer-branding strategy in place.
Out of the 800 employees surveyed, 67% of them said their employer did not have a winning employer-branding strategy, 23 per cent rated the strategies as convincing while 10 per cent label their company’s strategy as poor
It’s clear that an organisation’s understanding of a great employer-branding strategy is far different from what their employees think, and this reflects in the fact that only 42% of the respondents said they would recommend their company to a friend.
Experienced vs Freshers
The survey shows that current branding strategies appeal to experienced professionals but not to young entry and mid-level candidates who are connected 24×7.
Large Organisations vs Startups
When it comes to startups and SMEs, 55% of the respondents thought their branding strategies were successful, while only 36% employees of such firms thought so too.
45% of larger organisations believed that their employer branding strategy was spot on, and a massive 64% employees thought so too.
68% of organisations use social media to connect with employees, but 56% employees think this is effective.
On the other hand, 32% employers focus on career portals and rating websites which 44% of employees find effective.
70% of the organisations feel that budget isn’t a constraint in their employer-branding initiative, however, 62% of all employees think organisations face budget constraints when it comes to put in place successful brand strategy.
Having powerful branding will allow organisations to attract the right talent. However, there’s a huge gap in the perception of organisations and employees when it comes to what a great employer-branding strategy is.