There are a few ways to ease endowment and encourage people to make changes.
One way is to surface the cost of inaction, helping people to see the downsides of sticking with the status quo.
Another way is to “burn the ships,” which involves making inaction less attractive or even impossible, thus encouraging people to consider new options.
By highlighting the costs of inaction and removing the safety net of the status quo, people may be more motivated to make changes and pursue new opportunities
