After The Frenzy, Enterprise 2.0 is Getting Real Now: Sumeet Anand of Kreeo [Interview]

Former Wipro Executive Vivek Paul who sold his company KineticGlue recently, admitted that focussing on the Indian market for his Enterprise 2.0 product was a misstep due to long sales cycles and payment snags. But is that all?

We recently met up with Sumeet Anand of Kreeo, an enterprise collaboration startup, to understand a bit about the Enterprise 2.0 space in India. He has been involved in the space  for some time now and has seen the space evolve.

In this conversation we talk about the problems faced by Enterprise 2.0 solutions in India, its customer retention issues, how Enterprise 2.0 in India levels up compared to the U.S market and more.

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